Self-heating food for emergencies.
Food ration for forest firefighters.
2015 - Strategic Design / Product Design
Oya! was a two-year project with a great team: Alejandro Fenoglio and Marco Filipic.
In the province of Córdoba, Argentina every year there are dangerous forest fires. Fire teams perform a difficult task to shut them down. For months we interviewed and mapped the experience and activities of these teams to find design opportunities. The insight that changed everything was that the firefighters felt unprotected and vulnerable because they could not have hot food on their nights in the field.
Winner National Contest of Innovations Argentina
Featured in the Book of Innovations 2016
Featured in newspapers and magazines
Fire Fighters Journey Map
Movement to the fire
Night in the field
Firefighters don't have adequate food for their demanding activity.
"After a tiring and dangerous day, we eat cold foods and we can't recover well."
The complete Fire Fighters Journey Map
Reframing the challenge
How might we improve the firefighter's nutrition in the field at night?
Oya! is a self-heating food system. Each fire station has their food rations ready for emergencies. When there is a forest fire, each firefighter takes his Oya!
After an intense day of work, they activate the chemical reaction with water. The system in a few minutes will inform that everything is ready for a comfortable dinner in the field.
The spoon is part of the Oya! set
Pre-cooked packaged food
Activate with 25 ml of water
It contains the whole system
Wet the heating towel with water and assemble the Oya! set.
The chemical reaction will heat the food and lift the Oya! container.
Oya! will notify you when the food is ready, an orange strip will appear at the base of the container.
The heating towel reacts when water is added. The chemical reaction increases the volume of the heating towel and helps raise the container. Oya! alerts firefighters when the food is ready for dinner revealing the orange strip of the base.
When the prototype was finished, we validated it with firefighters at the Tanti Fire Station (a town in the Province of Córdoba, Argentina). We heated a food ration and the firefighters were surprised with Oya! The product was a success!
In addition to being used in emergencies, Oya! has many potential uses: it could be very useful for adventure tourism, major disasters and humanitarian operations (NGOs)